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Larry Potterfield Net Worth, Career and Lifestyle

Larry Potterfield is an American entrepreneur and founder of MidwayUSA, a leading online retailer of shooting, hunting, and outdoor products. He was born on October 1, 1948, in Missouri, United States. At present, he is 74 years old and known for his philanthropy and support for the Second Amendment. Larry Potterfield has become an icon in the outdoor industry, and his business has grown to become a multi-million dollar enterprise. He is a proud American and a dedicated family man.

Early Life

Larry Potterfield was raised on a farm in rural Missouri. He grew up with a passion for the outdoors and hunting, which later became the foundation of his business. He attended the University of Missouri, where he earned a degree in Business Administration. After completing his degree, he joined the United States Army and served as an officer in Vietnam. Larry Potterfield’s military service instilled in him the values of discipline, hard work, and perseverance, which helped him in his entrepreneurial journey.


Larry Potterfield’s career has been marked by his entrepreneurial spirit and his commitment to the shooting and hunting industry. He started his career by opening a small gun shop in Missouri in 1977, which later expanded to include reloading supplies. In 1997, he launched MidwayUSA, an online retailer of shooting, hunting, and outdoor products, which has become one of the leading retailers in the industry.

Apart from his business ventures, Larry Potterfield has also been actively involved in philanthropic work. He and his wife, Brenda, developed the Youth Wildlife Conservation Experience (YWCE) in 2011, a program aimed at educating high school students about conservation, ethical hunting practices, and wildlife management. They have donated several million dollars to support YWCE programs across the United States.

In 2007, Larry and Brenda Potterfield founded the MidwayUSA Foundation, which is involved in helping communities and organizations raise money for education and youth shooting activities. The foundation has been successful in raising funds and has assisted over 2,770 teams with endowments, with $54.6 million paid in grants as of September 2022.

Larry Potterfield is also credited with conceptualizing the Friends of NRA Fundraising banquets, which have raised over $970 million for The NRA Foundation, the charitable arm of the National Rifle Association. He initiated the NRA Round-Up initiative in 1992, which involved customers rounding up their bills to the next higher dollar, with the proceeds donated to the National Endowment for the Protection of the 2nd Amendment. MidwayUSA has raised nearly $20 million for the NRA/ILA National Endowment for the Protection of the 2nd Amendment since the initiative’s inception.

Larry Potterfield’s contributions to the shooting and hunting industry and his philanthropic work have earned him numerous awards and recognitions, including the Shooting Industry Academy of Excellence Lifetime Achievement Award in 2012, the National Wild Turkey Federation’s Lifetime Achievement Award in 2016, and the Boone and Crockett Club’s Conservationist of the Year Award in 2019. He continues to be an active and respected figure in the industry, and his commitment to his values and beliefs is an inspiration to many.

Larry Potterfield Net Worth

Larry Potterfield Net Worth

Larry Potterfield’s net worth is estimated to be around $500 million. His main source of income is from his business, MidwayUSA. According to Forbes, MidwayUSA has an annual revenue of $500 million. Larry Potterfield’s net worth has steadily increased over the years, and he is now one of the wealthiest people in Missouri.

YearNet WorthSource of Income
2000$50 millionMidwayUSA
2010$250 millionMidwayUSA
2020$500 millionMidwayUSA

Larry Potterfield owns several cars, including a Mercedes-Benz SLS AMG and a Porsche 911. He also owns a beautiful estate in Missouri called “Lonesome Oak,” which he designed himself.


Larry Potterfield is married to his high school sweetheart, Brenda Potterfield, who is also his business partner. They have been married for over 50 years and have two children. Larry Potterfield is a devoted family man and spends most of his free time with his family. He is also an active philanthropist and supports several organizations that promote the Second Amendment.

In conclusion, Larry Potterfield is a remarkable entrepreneur who has built a successful business based on his passion for the outdoors and hunting. His commitment to customer service and his dedication to his family and community make him an inspiration to many. Larry Potterfield’s net worth is a testament to his hard work and perseverance over the years.

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